C The Collective is a creative, passionate and vibrant digital marketing and executive solutions organisation founded by Chiara Cloete. We excel in producing effective marketing related work and are fueled by a profound passion. We have a commitment to enhancing campaigns, delivering successful outcomes, and adding substantial value to our clients.

Chiara Cloete

Digital & Social Media

I am the Founder of C The Collective. I graduated at Vega School, Johannesburg and received my BA degree with distinction in Strategic Brand Communications. I am a passionate Digital Marketing Specialist and Creative, who works within a fast paced marketing space. My objective is to reach target audiences, engage with them efficiently and drive conversions. Dedicated to continuous learning and professional development to enhance expertise in the ever-evolving field of digital marketing. Consistently striving to enhance my clients’ digital experiences and drive meaningful value, while maintaining a commitment to work efficiently and effectively.

Karen McKenzie

Project Portfolio

 I have over 15 years’ experience in fast-paced consulting and blue chip organisations. Acted as a business partner in all aspects of client management and search execution. Supported project management assignments undertaken to all aspects of administrative related portfolios. I’ve undertaken roles requiring intricate responsibilities, emphasising diplomacy and confidentiality as essential components. Highly professional with great attention to detail, coupled with adaptability and flexibility, excellent communication skills and possess significantly refined time management skills, focussing on delivery and the ability to produce high quality work.


Our mission is to truly understand the needs and goals of our clients. We specialise in several industries and aim to add value to campaigns, brands and our clients. Our experience within various industries and a fast paced marketing and corporate environment, has proven that our work outcome remains efficient and effective.


  • Marketing Strategy
  • Social Media Management
  • Copywriting
  • Content Management
  • Social Media Reporting
  • Meta and Facebook Ads Management
  • Content Creation
  • Community Management
  • Competitor Analysis
  • Focus Group Research
  • Project Management
  • Event Coverage
  • Executive Assistance
  • Project Operations Services
  • Property & Facilities
  • Portfolio Management


  • Marketing Strategy
  • Content Management
  • Client Liaison
  • Social Media Management
  • Content Creation
  • Community Management
  • Meta and Facebook Ads Manager
  • Project and Time Management
  • Event Coverage
  • Microsoft Office Suite
    (MS Word, MS Excel, MS
    PowerPoint, MS Outlook)
  • Smartsheet
  • AirTable


"I've had the pleasure of working with Chiara at TFG on the Markham and Relay Jeans brands, and I can confidently say that she is a standout professional in the digital space. Witnessing her growth from an intern to a digital specialist has been truly remarkable. Chiara is a force to be reckoned with, demonstrating an exceptional knack for all things digital. Her strategic insights and innovative approach have been pivotal in keeping our brands thriving in the digital landscape. Since transitioning to freelancing as a social media manager, Chiara has continued to excel. Her success in crafting and implementing effective social media strategies has been evident, driving tangible results for our projects. Chiara's dedication, expertise, and creativity make her an invaluable asset to any team or project. I highly recommend Chiara for her outstanding digital prowess and unwavering commitment to success."

- Ashton Chetty (TFG Digital Marketing Manager)
"Karen is enthusiastic and proactive, and has worked with me for ~5 years. As an entrepreneur juggling diverse tasks and ventures, finding a collaborative partner who not only supports but also challenges your ideas can unlock unforeseen value and insights beyond imagination. I would definitely recommend Karen to anyone who is busy and requires some structure in their life."

- Denis Wong (Portfolio Manager - Anglo American)
"I've had the pleasure of working closely with Chiara at C The Collective, and I can confidently say that she is a true asset to any project. Chiara's exceptional efficiency, organizational skills, and proactive approach make her stand out in the world of digital marketing.

Chiara approaches every task with enthusiasm and dedication, ensuring that no detail is overlooked and that projects are executed flawlessly.

Not only is Chiara incredibly professional, but she also brings a positive attitude and collaborative spirit to every interaction. Working with her is not only productive but also enjoyable, thanks to her friendly demeanor and willingness to go above and beyond to support her colleagues and clients."

- Aaliyah Davids - JobZapp Marketing Manager
"I had the privilege to work with Karen recently. Karen is very professional, extremely organized, a great communicator, and focused on quality delivery. She is a real asset to any team or organization."

- Geldenhuys Combrinck (Technical Systems Manager - Anglo American)